To 10x Analytics, Treat It Like a Product

For 8 out of 10 of you reading this sentence, analytics is a failure.

Yes, you’ve created dashboards and reports. The teams you support have KPIs and indicators about their business. They can watch numbers going up and down. But ask yourself this question:

What legitimate changes in behavior have they made based on data?

If the answer is difficult to articulate, then your analytics are weak.

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Cameron Warren

Cameron Warren

Writing about how teams and individuals can more effectively use data. Follow me: @camwarrenm