To 10x Analytics, Treat It Like a Product

It’s time for Business Intelligence to evolve.

For 8 out of 10 of you reading this sentence, analytics is a failure.

Yes, you’ve created dashboards and reports. The teams you support have KPIs and indicators about their business. They can watch numbers going up and down. But ask yourself this question:

What legitimate changes in behavior have they made based on data?

If the answer is difficult to articulate, then your analytics are weak.